With the right tools, any veterinary professional can approach cost-of-care discussions with confidence, empathy, and clarity—and help guide owners to solutions that provide needed care even when financial means are limited. This session provides practical strategies to educate clients about the value of preventive care, financial preparedness, and available financing options. Explore techniques for handling tense or emergency situations with empathy and without judgment, reducing stress and supporting team wellbeing.

This session originally was presented at AVMA Convention 2026.

1.0 CE Credit
Free for AVMA/SAVMA Members
Free for Non-members