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All Categories : Economic & Market Research Reports

Pet Ownership & Demographic (2017-18 Book/PDF)


Surveying 50,000 pet owning households, the 2017-2018 AVMA Pet Ownership and Demographics Sourcebook is the most authoritative source of market research for companion animal veterinarians and the animal health industry. Gain insights into the latest trends in the rate of pet ownership per household, why pet owners visit a veterinarian, how clients compare to others around the country and much more.  The Pet Ownership and Demographics Sourcebook is a valuable investment that can be used to reach new clients, expand services, and better understand pet owner trends and needs.

Included with this purchase:

  1. One PDF of the report available for immediate download
  2. One printed version

Free to AVMA members: download the executive summary!

$1,500 members / nonmembers

Academic libraries may be eligible for a discount.  Please contact for more information.


*To receive your PDF, click on the link on the confirmation page to download immediately after purchase.

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ISBN: 978-1-882691-52-4 (print), and 978-1-882691-53-1 (PDF)